Around 82% of enterprises* in Iceland have their own website. Thereof, one-third offer the option of ordering, reserving or booking goods or services through the websites, most commonly in wholesale, retail trade and repair of motor vehicles and motorcycles (46%). A quarter of enterprises receive orders for goods or services placed via website or apps, mainly (35%) in wholesale, retail trade and repair of motor vehicles and motorcycles. Two-thirds of enterprises use social media for developing the enterprise's image or marketing products. A third of enterprises use social media for recruiting employees, which is an increase from 2013 when it was 19%. More than half of enterprises use social media for obtaining or responding to customer opinions, reviews or questions, which is a step up from 2013 when it was 30%.
Statistics Iceland has released the results from this year’s data collection on the use of information and communication technology in enterprises. The latest data collection prior to that was in 2014.
*Excluded are enterprises in the following activity classes (with reference to the NACE rev. 2 classification system): Agriculture, forestry and fishing (NACE 01-03), Mining and quarrying (NACE 05-09), Public administration and defence; compulsory social security (NACE 84), Education (NACE 85), Human health activities (NACE 86), Residential care and social work activities without accommodation (NACE 87-88), Other service activities (94-96).