Employees working in key tourism sectors were 23,300 in January, 11% less than in the same month the year before when their number was 26.100. There were fewer employees across all sectors and the number of passenger flight employees dropped by 24% compared with the same period in 2018, from 5,000 to 3,800.

Revenue from foreign tourists was 86 billion ISK in 4th quarter of 2019 which is 14% less than the in same period the year before when it was 103 billion ISK. Revenue from flights dropped by 23% when comparing the same periods, or 8 billion ISK, while tourist consumption dropped by 9% or 6.5 billion ISK. Comparing the year 2019 to 2018 the revenue generated by foreign tourists was 10% less in 2019.The drop was around 50 billion ISK and a majority of the reduction, 43 billion ISK, can be traced to less revenue coming from passenger flights.

VAT turnover in key tourism sectors in November and December 2019 was 8% lower than it was in the same period the previous year, going from 90 billion ISK to 83 billion ISK. All key tourism sectors delivered less turnover during this period than the same period a year prior. Turnover from international passenger flights was 31 billion ISK in this period which is 5% less than in November and December 2018. Turnover from accommodation sites was 11.5 billion ISK or 14% lower than the same period the year before.

The biggest drops were in passenger flights (international), 1.8 billion ISK, accommodation, 1.7 billion ISK, catering and services, 1.6 billion ISK, and car rentals, 1.6 billion ISK.

VAT turnover in key tourism sectors during 2019 was 615.5 billion ISK, 10% and 67 billion ISK less than during 2018 when it was 682 billion ISK. 60 billion out of the 67 billion ISK decrease is due to less VAT turnover in passenger flights.

This release includes updated statistics on overnight stays, revenue from non-Icelandic tourists and employment and VAT turnover in key tourism sectors. Also updated are statistics on rental cars from the Iceland transport authority, a count from the Icelandic Tourist board on passengers going through Keflavik airport and traffic statistics for Keflavik airport.

Tourism short-term indicators January  February - January 
Overnight stays120192020 %2018-20192019-2020%
Total overnight stays522110509027-3%1086192210482876-3%
Hotels and guesthouses3219963464568%58452505809519-1%
Airbnb and similar sites10400061000-41%18090001577000-13%
Other types of unpaid accommodation11900014500-24%521000450500-14%
Other types of listed accommodation771148707113%26866722645857-2%
  January  February - January 
Occupancy rate of hotel rooms20192020 %2018-20192019-2020 %
Total overnight stays in hotels2720662915827%445448045436612%
Available hotel rooms9864107449%1205131299798%
Occupancy rate50%49%-168%64%-3
  Q4  Q1-Q4 
Balance of trade in services (million ISK)20182019 %2017-20182018-2019 %
Revenue from non-Icelandic tourists10296188554-14%519369469866-10%
- Passenger flights3483926831-23%182103139189-24%
- Consumption6812161724-9%337267330677-2%
  November - December  January - December 
VAT turnover (million ISK)220182019 %20182019 %
Total turnover9028083114-8%682326615606-10%
- Accommodation3287331177-5%288059228344-21%
- Passenger flights (international)1330911501-14%10176698686-3%
- Catering and services1649116291-1%100150999860%
- Travel agents and planners (abroad)75776550-14%5138048078-6%
- Travel agents and planners (in Iceland)19961686-16%1688116151-4%
- Car rentals1397112361-12%95641973452%
- Passenger transport on land37283267-12%2308121773-6%
- Passenger water transport334281-16%53705241-2%
  January Average employees February - January
Employees320192020 %2018-20192019-2020 %
Total employees in key tourism sectors2610023300-11%2900726991-7%
- Passenger flights50003800-24%53614340-19%
- Accommodation58005600-5%69836867-2%
- Catering and services99009000-9%1068810013-6%
- Travel agents and planners36003200-10%38813804-2%
- Other tourism sectors25002300-7%28172615-7%
  March  Average April - March 
Rental cars420192020 %2018-20192019-2020 %
Total rental cars2403822668-6%2540324377-4%
Rental cars (active)2120820049-5%2355122638-4%
Rental cars (inactive)28302619-7%18521739-6%
  February  March - February 
Traffic on ring road520192020 %2018-20192019-2020 %
South Iceland1167311226-4%181971175989-3%
West Iceland1076510154-6%1675121714592%
North Iceland53404798-10%104074102320-2%
East Iceland12751213-5%2778327023-3%
  February  March - February 
Passenger count to and from Iceland20192020 % 2018-20192019-2020 %
Total Passengers6189579167458-12%29663012554761-14%
- Foreign nationality149004133001-11%22963371952013-15%
- Icelandic nationality4057534457-15%669964602747-10%
  February  March - February 
Traffic statistics - Keflavik Airport20192020 %2018-20192019-2020 %
Total movements (departures/landings)508183393286-23%9755183639-14%
Total passenger movements752314664-11%97347486973436-28%
- Departures191349167496-12%29552112565194-13%
- Arrivals199190170198-15%29402442559620-13%
- Exchange passengers (counted twice)11855455592-53%38373311840711-52%

Table in a pdf

1 Other accommodations are camping sites, youth hostels, holiday centres, lodges in wilderness, apartments, sleeping-bag facilities and private-home accommodation. Other unpaid accommodation includes overnight stays in cars, tents or caravans outside campsites and indoor accommodation where no payment was made.
2 Travel agencies (abroad): Services in connection with trips abroad, i.e. with zero VAT-rate according to paragraph 12 of the VAT-law (Act 50/1988). Travel agencies (in Iceland): Services in connection with trips in Iceland, i.e. not with zero VAT-rate according to paragraph 12 of the VAT-law (Act 50/1988).
3 Numbers rounded to the nearest hundred.
4 According to data from Icelandic transport authority.
5 According to numbers from 14 counters on the ring road from Icelandic Road Administration. Monthly numbers show the average count each month. 12 month rolling period specifies the total count during the period. Data is used from 14 counters located on the ring road.
6 According to numbers from Icelandic Tourist Board.
7 otal passenger movements count departures, arrivals and connecting passengers which are counted twice.

Tourism indicators
Balance of trade and services
Revenue from foreign travelers